Cannabis Sales in a Recession Might Do Something Unexpected

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The use of marijuana may be changing in an unexpected way as there are more and more indications of an economic slowdown.

You could imagine that consumption of cannabis products would rise during a downturn in the economy.

Since they have more free time and more suffering to escape, it makes sense that unemployed people will look for some sort of solace.

The widespread myth is that vice sales increase when the economy is shaky.

However, with financial institutions like Morgan Stanley and Deutsche Bank stating that it’s uncertain whether the U.S. economy will enter a recession, a more nuanced perspective for the cannabis business is expected to emerge in the coming months.

Data from the big recession about 15 years ago are used as a key comparator.

When compared to 2006–2007, when alcohol use was at 52 percent, it “substantially declined during the economic slump,” falling to 51.6 percent in 2008–2009. According to an Oxford Academic abstract, that amounts to 880,000 fewer drinkers.

The prevalence of regular bingeing, however, increased by 770,000 people at the same time.

In reality, fewer individuals were drinking, but those who were were drinking harder.

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